The effectiveness of my main Product and ancillary Task

For a movie to be successful its fundamental that the both the trailer, poster and promotion of the movie is done effectively and is able to capture the attention of the targeted demographic the producer want the movie to appeal to. The production of my trailer and ancillary are used as a marketing tool to advertise my film idea and interact with the target audience to make them aware of my film idea I am presenting. The production of a movie trailer, magazine front cover and poster enables me to advertise my movie in different ways and places to gain further awareness of the movie. The trailer contains content that’s going to be included in the movie and gives the audience a idea of the type of movie however, also not trying to give too much away and give away all the excitement about the movie away in the trailer. The film poster is another way of advertising a film and normally includes the main character with text about the movie. This is similar to a magazine front cover, as it will normally include an image of the main character with text relating to the film. All of these products work together to help attract interest in the film but in different platforms. This is done by ensuring that all three products have different content that will attract interest and make advertisement of my film successful. When creating these products I have ensured that they all follow a similar structure to help give off the same feeling of a scary horror movie and this will include dark and gory colours as this will emphasises the fact that my movie is a gory horror movie. These three products have been successful for a long period of time as the accessibility to advertise these products to the target demographic is easy. Also the content that these products provide is enough to convince potential customers to either purchase or attract them to go and see the movie. The appeal to watch a trailer before going to watch a movie is a very common as the information this provides to key to the success of the film. Therefore, ensuring that the content in the trailer is appealing to the target demographic is key to the success of any film.

Ancillary Task Market Research

Before i started creating both my magazine front cover and movie poster, i carried out market research to help me gain knowledge about these two pieces of advertisement. The types of things i wanted to find out are the norms of a horror movie magazine front cover and a horror movie poster as this will give me an idea of what types of feature i should use to help me create a successful magazine front cover and horror movie poster. However, i also wanted to find out any ways i could go against the conventions to help my front cover and poster to be unique and stand out compare to other ancillary tasks.

First Trailer draft

Story Board

A storyboard is a sequence of scenes organised to give a directors or viewer a visual of the scenes representing the shots planned for a film or trailer production. Storyboards will help you plan the animation shot by shot and the storyboard is created before production. Also by create storyboard it enables the director to gain feedback on the ideas drawn and make changes if they are able to improve the scene. I have decided to create a story board for my trailer as it gives me a chance to gain a feel of the production of my trailer. This also enables my trailer idea to gain feedback from my target demographic as this allows me to get feedback on my trailer idea and if it would be appealing to them.  

Location Shots

During the filming stage of my trailer I have taken a few images of where I am planning on filming. The first few scenes of my trailer are going to be filmed at the school and images above shows that the filming is going to be outside on the field. The objects I need for the outside scene is a tree and a open area for other students to be located at therefore, this led to me choosing to shoot this scene at the school as it’s the perfect location and students are going to be around to help. The rest of my trailer is going to be filmed at this particular house as it has all the features to create a scary trailer and this house has the space to experiment with other scene to put into my trailer. 

Filming schedule

Prop Ideas

The images above show the types of props that I'm going to use during my trailer to help attract my demographic. I have gone with the norms of a gory horror in terms of props used such as knife and blood as these are the type of associations that are made with a gory horror. The heart necklace is going to be used as a symbol of the girls innocence and in many horror movies the victim always has object to symbolise her purity. The laptop is going to be a source of bullying.