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Theorist

Music Video Review

Concept/Performance/Hybrid

The music video has a performance aspect about, as Chris Brown and Co are all are dancing to the music. As well as, Chris Brown trying to give the audience an insight into the message he’s giving.

Mise-en-scene

·      Costume

·      Props

·      Lighting

·      Actors

The music video is a very basic and clear. The outfits of all the targets involved are very modern and popular pieces of clothing. The use of a snapback is used through out the video and most of the artists are wearing one.  The music and lyrics are positive and the lighting used is very positive, bright and electric which provides a positive vibe about the song.

 Editing

·      Cuts

·      Fades /Dissolves

·      Fluency

·      Filter

·       

In the Loyal video there aren’t many editing techniques used there are cuts used throughout the video but no fades or low mos. This helps the video look more fluent and no look so disjoined. 

Camera Techniques

·      Shots

·      Angle

·      Focus

There are many different types of camera shots and angles throughout the music video. The types of camera angles that are used mainly medium shots, this could be due to having a lot of performing scenes. Throughout the video Chris Brown is dancing with other dances behind him.

There is also a birds eye view shot used in the video, this is used towards the end of the video to show off the power of Chris Browns voice. There is also a low angle shot and this is used to show off the dominance of Chris Brown and the male sex as the lyrics used at this point were “ I don’t f*ck with broke bi*ches.” This camera shot angle compliments that lyric by shows the power of the male race. This could be linked the theorist Vladimir Propp who identified the narrative theory and that trailers/ music videos have different types of characters to show the story. This music video isn’t any different, as Chris Brown is telling a story about his experiences with a female and how they aren’t loyal to the man. The narrate charter s that can be identified in this video are the villain who is the female and Chris Brown as the hero.

Artist Presentation

Chris Brown in this video has a very out going and fashionable outfit. There’s a link to the entire artist in the video as they are all dressed in a fashionable manner. Such as all three artists are wearing snapback, which are very popular at the moment.

History of Music Videos

History of Music

1930 - 1940

The first trace of music maternal that can be found was in the 1920’s and the reason for this being debatable because of the close relationship between music tracks and visual material. The first musical material that was found was by Oscar Fischinger in Germany at 1920s and in the USA 1930s after he fled Germany due to the Nazis.  His first musical material and visual projects was Komposition in Blau (1935) and his work with Disney in Fantasia.

At this time was the first outbreak of a big hit, before 1975 there were music videos however; in 1975 it was the first outburst of movie videos moving from minor hits and one of the most selling singles in history. This music video was Queens Bohemian Rhapsody (1975) and this was the first track to become a big hit by selling 2.1m copies.

Short films from eight minutes in duration were shown in cinemas as a small part of a full programme. This was displayed by Panarom which projected a 20 inch screen with black projection, this was used in juke joints and bars to show the different types of music at the time. These videos often use more daring sexual content because at the time there weren’t the same criteria to be met like nowadays.

1960 - 1970

In the 1960s the French revived the Scopitone. This was a machine that plays song and rewinds for 36 short films. This machine allowed the music to be shown in colour and gave competition to the Panarom. This was a huge success in France and then in the mid 1965 was introduced in USA and around 1.000 machine were installed. Due to the huge advancement and demand in music videos a American business called Harman-ee produced the videos and cost around £8,000 to make. However, there was a big difference in viewers demand in France and USA. French films contained high suggestive content and were bordering pornographic. But this form of music video was short lived and because of the advancements in other videos slowly went out in popularity.

Then there was a huge burst of rock music that occurred and this was a huge hit with the younger audiences and by the late 60’s rock was a very popular choice in music.  This then obviously lead to the rise of Elvis Presley, one of the biggest rock artist in history and the fictional content that music video contained was used in his music video Jailhouse Rock which became very popular. Then in the rise of the Beatles occurred and changed the face on rock music, there popularity across the world lead rock music becoming a very popular music type. The popularity of the Beatles lead to the American creating their own group called The Monkees and the 4 band members were selected because of their looks on TV as this is the way the music appealed to the viewers. This then lead to the creation of boy bands from the 1990s to the 21^st century.  

Another big advancement in music video history is television coverage of pop music and this was to capture young audiences from in American the television programme American bandstand then Ready Steady go and top of the pop which is a UK based promgramme. This also led to music videos producing promos and major bands used this such as Rolling Stones and The Kinks.

1980 – 2003

This is the period that broadcasting of music videos really took off, MTV began broadcasting on Warner in 1981 and became a huge hit. The growth of MTV was rapid and changed the way that music videos were presented; the early years on 1980 lead to the dominance of white acts and launched a European version in 1987. Even though the success of Michael Jackson Thriller and Bad but lead to the break through of black artists. This led to the advancement in gangsta rap and had big threat to the dominance that white artist, had in the industry.  Hype Williams had a huge impact on this advancement and led the way for black artist and directors such as TLC, R.Kelly and Missy Elliott and by the late 90s took control of the music industry.

Furthermore, because of this rock realized the importance of music videos and Bruce Springsteen began the surge of rock videos.

Now – Future

The music industry now a days is very divers and audiences have got many different genres to pick out of. Since the introduction of Apple ITunes it has changed the shape that audience purchase singles as most viewers will download their music off ITunes however, the use of illegal downloading has effected the efficiency of purchasing single and has damaged marketing in the music industry. Also YouTube and social media has had arguable the biggest impact on music videos are its so easy for viewer to watch the videos either off YouTube or other social media platforms. This has allowed record companies to publish their music videos and promos online and has changed the way that viewers watch music videos. In the future they are many paths that could be taken to further develop music videos such as the advancement in 3D has been huge and this could be the next step that music video take as it could lead to be a popular choice for viewers.    

Trailer link

https://www.youtube.com/watch?v=lDwolXfaQ1o&feature=youtu.be

Trailer Review

Trailer Review

The movie trailer genre that our group decided to do our trailer on is horror as we felt that this is was the best genre of movie we could be most creative with and entertain out audience. Our movie trailer was based on a female student that was getting bullied at school and after a long period of time getting bullied she decided to gain revenge on all the students that took part in bullying her. Our trailer showed off the victim and the students that bullied her, we tried to show off the tension and anger she had by using non-diegetic sounds and violent actions.

The positives of our movie trailer is that we kept the storyline that we wanted our trailer to show to the audience and it was relatively easy to go along with the storyline by watching our trailer. As this was the first time that we done this type of project and used different type of software such as IMovie was it was hard to get use this software at the beginning but we were able to learn how to use IMovie quick and effectively. We didn’t want to over complicate our trailer so when we were filming we just wanted to make sure the story we wanted to express to the viewers was clear, so the acting we done was pretty simple but effective.

We also wanted to use sound effective to create tension and anticipation in our trailer so we looked at other successful horror trailers to see if there were any linked about them and we found that a build up of music and screams were used a lot. With this information we went on IMovie and put a horror theme on our filming and it had the effect we wanted. We also imported high-pitched screams from another software and imported it to our trailer so show off the victims one by one suffering.

The downfalls of our trailer is that the acting wasn’t as professional was we wanted it to be and it made the trailer not have the effect on the audience as much as we would of wanted it to. This made the trailer not look as professional and effective as we would of wanted it to be.

Also the camera shots and angles that we used didn’t have the effect we wanted and this could be due to that we didn’t used many different type of camera angles and shots. We could of used a bird eyes view to show the victim vulnerability and helplessness, this could have been a good shot to of had done as it allows us to use different camera shots and use our skill to create effect. Another drawback, that we found is that the camera quality we used wasn’t able to show off the actors and didn’t have the sharpness and professionalism that we would have had wanted.

Overall, I felt that as this was the first time we done a task like it was success. We used the software to the best of our ability and produced a good trailer.