Target Audience Research

I also carried out market research on a older crowd of individuals to see if their opinions of horror movies are different to the younger generations as this provides me with more information on the type of target demographic I will be aiming my trailer towards. As my research shows that gory horror movies are very popular in the opinion of the younger generations as this type of horror genre is something that they’ve have grown up with. However, when using the messaging platform What’s App, I was able to find out the opinion of the older generation of gory horror movies. I found that there is mixed opinions of this genre of horror. The main reason that this generation are not fans of this is because they feel that the storyline of many gory horror movies are poor and don’t make movie as appealing as other horror genres. Furthermore, some of this generation do enjoy gory horror movies and the main movie that this generation felt was a successful gory horror movie is the Saw franchise as the there is a valid storyline linking all the movies together compared to other gory horror movies.